E-Commerce Sales Manager - Siderise Special Products

Purpose of this position 

• Reporting to the Commercial Director, the primary purpose of this role is to organise, develop and drive the Siderise Special Products sales via 3^rd party online platforms & other product resellers.  

• The E-commerce Sales Manager is responsible for managing and directing an e-commerce offering, achieving sales targets and profit goals.  

• The design and recommendation of online sales promotions with short and long-term online sales strategies.  

• Working closely with the Commercial Director they will analyse & report on all Siderise Special Products online sales activity  

• Working closely with the Category Manager they will find trends of bestselling associated products online & assist with product development & marketing strategies.  

   

Key responsibilities  

• Create and manage the E-Commerce & Reseller product portfolio sales strategy   

• Devise long-term development strategies for product categories. 

• Support the sales & technical teams with account management of all new & existing companies with an Siderise Special Products online listing, undertaking regular reviews of pricing and lean delivery methods. 

• New business development of all e-commerce & reseller accounts, proactively engaging with customers and selling Siderise Special Products entire portfolio where possible into the mass market & niche markets  

• Full ownership of the reseller development & achieving sales targets set. 

• Project managing & actively supporting the range with product imagery, terms and conditions of business, branding, packaging.  

• To provide an insight on current market trends, reseller & customer analysis, and competitor positioning. Understand the drivers for each persona, informing a strategic view. 

• Provide extensive information relating analytics of each reseller, monthly reporting to the Commercial Director with recommendations to drive sales & forecasting 

• Support the a “cradle-to-cradle” NPD management process with reseller data 

• Create value propositions in readiness for promoting to the marketplace and support communications campaigns. 

• Carry out portfolio management activity to ensure best fit of the product range to market needs and competitive environment. 

• Working with marketing develop category branding, including product names, packaging and project manage the production of all marketing collateral required. 

• Determine customers' needs by specifying research, obtaining market information and carrying out regular personal visits to a variety of our target customers. 

• Bring new products to market in a swift & timely fashion 

• Liaise with marketing teams to determine competitive pricing and promotional activities of a product category 

• Work closely with internal stakeholders to bring the products to market or reengineer existing products. 

• Create long term export reseller strategy 

• Complete ownership & project management of all e-commerce & reseller related tasks 

Qualifications

• Essential - Driving License  

• Essential – Experience of digital & e-commerce product management  

• Essential – Good knowledge of online sales & sales strategies  

• Essential – Experience of technical specifications & sustainability  

• Desirable - Educated to degree level or a related role specific qualification 

• Desirable – Understanding of branding, packaging and logistics  

• Desirable – Experience in marketing and sales   

Job Function Technical Knowledge and Skills  

• Excellent knowledge of company products and materials 

• Proficient in Outlook, Excel, Word, PowerPoint and other Office 365 products 

• Proficient in Salesforce, EFACS or other CRM system 

• Excellent written verbal communication 

Personal Attributes  

• Pro-active and results-orientated, focused on meeting schedules, deadlines and performance goals. 

• Relentless & tenacious – eager to rise to build a new department & take ownership & accountability 

• Open and honest, excellent communicator and team player 

• Can show resilience in the face of tough workload peaks and mounting pressure. 

• Can apply creativity in problem-solving, using insight, evidence and intelligence when making decisions. 

• Data driven & analytical. Takes a methodical and pragmatic approach to gathering opinions supported by data. 

• Is detail-oriented, and able to always recognise the need to have a strong attention to detail when dealing with tasks of all levels of importance. 

• Recognises a quality & premium product offering, maintaining the standards of our brand & driving exceptional quality in our output 

• Can be versatile and organised, taking pleasure in having a varied workload that needs to be coordinated appropriately. 

• Is personable, positive, and enthusiastic, representing Siderise in a positive light at all times. 

• Takes a leading promoting role sharing the vision and company direction at all times.